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Who else uses Express Commission?

In September 2010 Express Commission provides commission advance s to leading residential, commercial, and industrial real estate agencies and business brokers across Australia.

Our clients are based in every state of Australia and include both independent agencies and members of Australia’s most successful real estate groups including:

• Barry Plant
• Biggin & Scott
• Brock Harcourts
• Century 21 
• Coldwell Banker
• First National
• Harcourts
• Elders    
• Hocking Stuart
• irean independent agency network
• LJ Hooker
• Laing & Simmons
• Professionals
• Pro-Active Real Estate
• PRD Nationwide
• Raine & Horne
• Ray White
• Realway
• Re/ MAX
• Richardson & Wrench
• Stockdale & Leggo

Selected article shown below. See all articles for this issue.

Truth in Advertising?

 How important is truth in advertising?

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
- Bill Cosby (1937 -)

Advertising is the modern substitute for argument; its function is to make the worse appear the better.
- George Santayana (1863 - 1952)

If people aren't going to talk about your product or service, then it's not good enough.
- Jeffrey Kalmikoff 

Half the money I spend on advertising is wasted; the trouble is I don't know which half. - John Wanamaker (1838 - 1922), (attributed)

Many a small thing has been made large by the right kind of advertising.
- Mark Twain (1835 - 1910), A Connecticutt Yankee in King Arthur's Court

You can tell the ideals of a nation by its advertisements.
Norman Douglas, South Wind, 1917

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
- Raymond Chandler (1888 - 1959)

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
- Sinclair Lewis (1885 - 1951)

Advertisements... contain the only truths to be relied on in a newspaper.
- Thomas Jefferson (1743 - 1826), Letter to Nathaniel Macon, January 12, 1819

Do you have any feedback on this article or ideas for a topic that you would like us to cover in future editions?

Email us at admin@expresscommission.com.au